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International Banking
GS BA IB 415
3 semester credits (45 lecture hours)

this course will focus on international financial institutions and international banking activities. topics include: credit and market risk management, country risk assessment, bank exposure to liquidity, international debt crises and regulations, VaR analysis, RaRoc, and international rules for bank capital. case studies are used frequently as a teaching tool to present real life banking.


Human Resource Management
GS BA HR 305
3 semester credits (45 lecture hours)

the purpose of this course is to provide an overview of human resources management, with particular emphasis in human resource planning and strategy, personnel selection, equal employment opportunity, training, performance appraisal, compensation, and contemporary issues. the course has been developed for the those whose job requires managing people in a global environment according to the traditional HR. topics covered include: human resource planning, job analysis, recruitment, personnel selection, performance, employee turnover, the importance of HR in an industry like the hospitality sector, ethics and practices within personnel, legal issues, and how diversity impacts the workforce.


The Marketing Mix: Product, Price, Place and Promotion
GS BA MM 415
3 semester credits (45 lecture hours)

This course discusses and analyses major marketing themes and concepts. the course will focus on the influences a marketing plan has on product definition (market of reference and segment analysis), on Price, on Place (distribution channels) and on Promotion. topics include: introduction to marketing, marketing planning, product concepts and product management, segmentation, targeting and positioning, consumer buying behavior, promotional activities, channels of distribution and pricing concepts.
The course will discuss a valid approach to the marketing process into the Italian context: analysis, planning, implementation, and control of programs designed to bring about desired exchanges with target markets for the purpose of achieving organizational objectives.


International Marketing
GS BA IM 405
3 semester credits (45 lecture hours)

this course expands on the main principles of marketing by exploring the strategic implications of marketing in different countries and cultures; identifying specific marketing techniques and modifications necessary to accommodate cultural differences. topics include: global marketing, marketing planning, segmentation, culture and business customs, political and legal factors and restraints, economical and technological development and the international monetary system.
Pre-requisite: Intro to Marketing or equivalent.





Cross-Cultural Psychology: Culture Shock
GS PY CS 405
3 semester credits (45 lecture hours)

Over the past 30 years, globalization has brought with it a phenomenon that has increasingly been recognized by both psychologists and anthropologists as a viable field of research: Culture Shock. Also referred to as 'culture fatigue' or 'role shock, Culture Shock refers to the reactions of travelers during their first few months in a foreign country. This course presents Culture Shock within the context of cross-cultural psychology and puts a specific emphasis on the students' own experiences as they live and study in a foreign country. Topics explored will include the following: the role of communication and communication norms, cultural variables, taboos and rituals, and cultural adjustment.


Social Psychology
GS PY SP 305
3 semester credits (45 lecture hours)

This course is designed as a comprehensive survey course of theory and research in social  psychology. The goal of this course is to explain how our thoughts, feelings, and behavior are influenced by the actual, imagined, or implied presence of other people. Topics to be studied include the self, social perception, social cognition and information processing, attitudes and persuasion, stereotyping and discrimination, social influence and group behavior, romantic relationships, aggressive behavior, helping behavior, and applied social psychology. Throughout the course, you will be encouraged to think about how research in social psychology can shed light on events going on around the world and in your own lives.





Introduction to Communication
GS MC IC 305
3 semester credits (45 lecture hours)

Students will be introduced to the basic concepts of communication and use these concepts to explore the different theories and studies carried out in this field. the areas of organizational communication, interpersonal/intercultural communication, and mass communication will also be touched upon as an introductory primer for specialized areas of interest within the vast field of communication.


Introduction to Mass Communications
GS MC MC 315
3 semester credits (45 lecture hours)

this course is an introduction to the discipline of Mass communication. the course includes a historical and theoretical overview that begins in the early part of the 20th century, continues through the rapid development of mass communication over the last 50 years, and concludes with current issues and concerns. the nature, structures, roles, processes and effects of mass media will be examined with primary emphasis given to radio, television, film and print media. the effects of mass communication on society will be examined and social and professional ethical issues will be discussed. comparisons will be made between the mass media in Europe and that of North America.


Intercultural Communication in Italy
GS SB II 405
3 semester credits (45 lecture hours)

The course is an introduction to the basic patterns of intercultural communication and to communication behaviors in interpersonal, intercultural, individual and group environments. an in-depth analysis of psychological and factual barriers (verbal and non-verbal communication) will be included. along with studying the influence that one's own culture has on identity, viewpoints and communication, students will study all the theoretical concepts that are necessary to analyze communication into the Italian interpersonal / intercultural context.


Social Skills in Interpersonal Communication
GS SB IC 315
3 semester credits (45 lecture hours)

an examination of personal and small group communication with particular emphasis on methods of perceiving information and transmitting messages, gender bias in communication, non-verbal behavior, and methods of communicating ideas and emotions.  Students also learn about decision-making in groups and forces that influence group behavior. a review of the ways in which people communicate with each other and an introduction to the skills needed to communicate effectively in work situations. Students participate in small and large group discussions and problem-solving situations as we cover the fundamentals of listening skills, interviewing skills, verbal and non-verbal communication, and public speaking.


Public Relations Strategies
GS SB PR 305
3 semester credits (45 lecture hours)

this course introduces the student to the strategic roles and functions of the Public Relations (PR) practitioner and enables them to evaluate the context in which PR is practiced, to understand the potential and practice of PR as a management function, and to analyze critically the structure of PR management, its role and techniques. In addition, the student will be introduced to the rhetorical arguments that impact upon PR activities and will be made aware of the importance of professionalism and ethics in public relations practice.